Always in search of something different... Since I was little, I became interested in how things work and their value, inventing new solutions for various needs. This, combined with a great passion for the world of art that has always accompanied me, led me to study a degree in Design at the Complutense University of Madrid.
During these years of study, I explored various branches of design, even working as a photographer at the Madrid Book Fair for the Editatum publishing house. However, it wasn't until the last year of this degree that I finally chose to focus on digital development through subjects like web design and animation. This decision led me to seek an internship related to web design to learn more about this world that interested me so much. Fortunately, I joined Iconestudio, a design studio where I worked with WordPress, learned SEO tools, expanded my graphic design knowledge dealing with real clients, and even learned to work with PHP documents.
Shortly after these months of internship, just a few weeks before the Covid-19 pandemic forced us all to stay at home for a while, I landed a job as a graphic designer and layout artist at the publishing house where I had previously worked temporarily as a photographer at the Madrid Book Fair. Here, I had direct contact with authors, editors, and printers, learning a methodical working dynamic involving different personalities.
While working in this role and completing the required final degree project, I applied to illustrate and create infographics for a new English learning app. I managed to balance this alongside my existing work, surpassing my own expectations when working against the clock.
Following this experience and wanting to delve even deeper into web design and new agile design methodologies, I decided to pursue a Master's in UX UI and web design and development at the CEI School. This decision propelled my career forward, as I was presented with the opportunity to take on a position as a web and UX UI designer at the same company where I was already working, while still performing graphic design functions.
Currently, I am working for a software development company where, in addition to expanding my knowledge in JavaScript, I have been able to plan and develop various projects, relying on different agile methodologies and placing a key emphasis on the user experience.
This is my story,I found it important to share it to convey my journey, how my path has been shaped to become who I am today. This is my design process, in which I am still developing and learning
Entre Bambalinas
Empathize
After this first stage, it was decided that the project should focus on the need for socialisation in times of Covid 19 , proposing the theatre as a solution, promoting it as a plan that adapts to the new restrictions, different from the current social base based on consumption in bars, because in the theatre the use of the mask is maintained and the opening hours are adapted to the imposed curfew.
Define
At the end of this process, it was decided to abandon a more traditional proposal, which would have focused on theatre attendance, and direct the project towards the development of an advertising and information platform that would draw the user into the world of theatre. In other words, the aim is destigmatise theatre and let users discover and enter this world themselves.
Ideate
In order to achieve this development, we have chosen to introduce various informative sections on each of the selected plays, as well as personalised suggestions for the user according to his or her interests (by introducing the registration of a profile), podcasts, which act as an up to date platform where young audiences can feel comfortable and which offer a short fragment of the play performed by an actor that leaves the user wanting to know more. International news from the world of theatre and recommendations of plays in other media are also included.
Prototype
In the end, the whole process ended up in a mobile application, abandoning the idea of a website, since it is aimed at a young audience (who mainly surf on their mobile devices) and it is more convenient to save the user's registration. The tool is called "Entre Bambalinas" (Backstage), which refers to everything that goes on behind the scenes and that the spectator does not normally see, since the purpose of this application is to interest the user in the world of theatre by learning everything that each play hides.
Plan de fuga
Empathize
Nowadays, the need to create entertainment spaces to satisfy the consumer society is the starting point for the emergence of new leisure options. In order to move away from the mere fact of having fun for fun's sake, spaces such as Escape Rooms offer the possibility of promoting research activities and stimulating mental skills, contextualised in themes that provide specific knowledge or are developed in an environment of a certain cultural nature. The rise of these spaces is also due to their versatility and the low economic cost of creating and maintaining them.
Define
After this process, it was decided to focus the project on the development of an advertising and information platform that would attract users to the world of Escape Rooms, discarding a more traditional proposal that basically focused on selling tickets to Escape Rooms. In other words, the aim is for the user to discover this world, enter it on their own and meet people with the same interests as themselves.
Ideate
The following features will be selected for inclusion after this stage Profile registration Favourites bookmarking Filtering by various parameters View Escape Rooms by proximity Follow the escape rooms you have done and indicate the ones you want to do Rate the escape rooms (ranking) Stories with suggestions Suggestions based on interests Form groups with contacts or other users
Prototype
Ultimately, this process ends in a mobile application, discarding the idea of a website because it targets a young audience (who mainly browse from their mobile device) and is more convenient when it comes to saving user registrations.